Leicester, UK, 2nd October 2025, – ASEL has unveiled its latest innovation in live facial recognition, Argus Vizion, at this year’s Retail Risk – Leicester event. The launch sets a new benchmark for intelligent, ethical and proactive retail security.
As reports of organised retail crime continue to rise, with incidents becoming more persistent and violent, retailers are seeking smarter ways to protect their people, property, and profits. Argus Vizion delivers just that: a live facial recognition system that spots known offenders the moment they enter store environments, giving teams the time and information they need to act before theft or aggression occurs.
Argus Vizion combines the power of AI with human oversight to identify genuine threats in real time. Designed in partnership with Vix Vizion, the system integrates seamlessly with existing CCTV infrastructure, transforming standard surveillance into an early warning system for retail teams.
Dan Hardy, CEO at ASEL, said: “Argus Vizion is all about empowering people in security professions, rather than replacing them. Our technology brings together advanced AI, operational insight, and ethical data use to give security professionals the visibility they need to make faster, safer decisions.”
Argus Vizion delivers instant alerts when individuals on a custom watchlist are detected, helping retailers prevent incidents before they escalate. By combining live facial recognition with centralised monitoring, it enables proactive, informed intervention that reduces loss, protects staff, and improves the customer experience.
The system supports businesses of all sizes, from single high-risk sites to nationwide estates. It offers flexible levels of service to match each organisation’s compliance capability and operational preference.
Argus Vizion has been developed in line with GDPR and UK legal frameworks, with built-in data governance and robust oversight. ASEL’s tiered approach means that every retailer, regardless of size or structure, can deploy live facial recognition technology responsibly and effectively.
The launch follows growing demand for security technology that combines AI innovation with accountability. It empowers retailers to tackle the rise in organised retail crime without compromising public trust.
“Facial recognition has reached a point where it can genuinely change how we keep retail spaces safe. But innovation has to go hand-in-hand with integrity. Argus Vizion was designed to set a higher standard, one that’s smart, fast, and responsible,” Dan Hardy said.
Traditional CCTV and human monitoring, while essential, often react after an incident has already occurred. What if your security could spot a threat the moment someone steps through the door, alerting staff before a theft or unwanted action unfolds?
To explore how we can support your organisation, contact one of our risk practitioners today to discuss the challenges you are currently facing.
