ASEL Launches Street Warden Trial with Hammersmith BID

Argenbright Security Europe Ltd (ASEL) is pleased to announce the launch of a new trial of its Street Warden service in partnership with Hammersmith BID. The initiative marks an important step in supporting safer, more welcoming public spaces for businesses, residents and visitors in the area.

The trial will see ASEL’s trained Street Wardens deployed across Hammersmith, providing a visible and approachable presence to business and enhancing the local environment. Acting as extra eyes and ears across the district, their wardens help deter anti-social behaviour, report issues quickly, and offer reassurance to staff, customers, and visitors. Working closely with local partners, they provide a proactive and responsive service – helping to create a safer, cleaner, and more welcoming place for everyone to live, work, and shop.

This trial phase is designed to demonstrate the impact and effectiveness of ASEL’s Street Warden model, with insights and data gathered throughout to inform future decision-making and potential long-term deployment.

Peter Fisher, Director of Risk & Intelligence at ASEL, said: “We’re delighted to be working with Hammersmith BID on this trial. Our Street Warden service is built around visibility, engagement and intelligence-led deployment. This trial will allow us to showcase how our approach can make a measurable difference to the safety and perception of an area, while working closely with local stakeholders to adapt to their specific needs.”

ASEL already delivers Street Warden and street-based security services for a number of Business Improvement Districts (BIDs) across the UK, including Bradford, Reading and Southampton. These partnerships have demonstrated the value of a proactive, community-focused approach to safety – supporting local economies while improving the experience of those who live, work and visit these areas.

The Hammersmith BID trial reflects ASEL’s continued commitment to innovation and collaboration in delivering effective, data-driven security solutions tailored to the needs of modern town and city centres.