Fortifying the security infrastructure across 230 JD Sports stores in the UK
CUSTOMER
JD Sports
SECTOR
Retail
LOCATION
Nationwide
SCOPE OF PROJECT
Founded over 40 years ago in Manchester, JD Sports has evolved into a global omnichannel retailer with a presence in 38 territories and over 3,400 stores. ASEL has undertaken the responsibility of fortifying the security infrastructure across 230 JD Sports stores in the UK. This includes national maintenance services for CCTV, access control, and other security systems.
OBJECTIVES
New Store Installations
The installation of CCTV, Intruder and Access Control systems to 27 new JD Sports and Millets stores in 2023, showcasing the ability to deploy complete security suites promptly.
Expansion with Go Outdoors
Extension of ASEL services to cover all new Go Outdoors stores within the JD Sports and Fashion Group.
Distribution Centre Security
Secure JD Sports’ new Distribution Centre in Rochdale with a comprehensive security suite, incorporating CCTV, access control, intruder alarms, intercoms, and barriers.
Global Presence
Installation and maintenance projects for JD Sports stores in the Nordics, France, and Canada.
RESULTS
New Store Security
ASEL’s prompt response and installation capabilities ensured the successful implementation of security systems in 27 new JD Sports and Millets stores in 2023, contributing to a secure retail environment.
Go Outdoors Integration
ASEL’s adaptability was demonstrated by seamlessly extending security services to diverse retail environments, reflecting its flexibility in meeting the evolving needs of the JD Sports and Fashion Group.
Distribution Centre Fortification
The complete security suite implemented in JD Sports’ Distribution Centre in Rochdale, encompassing CCTV, access control, and intruder alarms, signifies ASEL’s commitment to safeguarding critical facilities.
Global Security Standardisation
ASEL’s involvement in global projects, such as the Westfield Mall of Scandinavia in Sweden which involved the installation of intruder alarms, video surveillance, and access control systems, showcases its ability to maintain security standards consistently across diverse international locations.
SUMMARY
In summary, our comprehensive security solutions, coupled with a focus on quality and reliability, have positioned ASEL as a trusted partner in safeguarding JD Sports and its associated brands globally. Our successful execution of projects demonstrates ASEL’s commitment to excellence in the dynamic landscape of retail security, as well as our ability to handle installations at short notice and expand services globally, demonstrates our robust and adaptable security solutions approach, with a focus on quality and reliability.
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